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FILE · 00 / EMBEDDED DELIVERYPLUSHSTREET · 2026
LONDON · 51.5074° NABOUT · ADE AYORINDE
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PLUSHSTREET
FILE · 00 / EMBEDDED DELIVERY

Strategy becomes
production-grade
product.

AA

Embedded within product and engineering teams, accountable for delivery at enterprise scale.

4
Sectors. One lead.
FILE · 00 / EMBEDDED DELIVERY · 2026
Embedded delivery.

Define what matters.
Align the teams.
Deliver to production.

Embedded inside product and engineering teams across satellite, telecom, ecommerce, fashion and retail enterprises. The mandate is consistent under every brief: define what matters, align the teams, and deliver it to production.

Plushstreet exists because the roadmaps that ship are the ones delivered by the people who wrote them. Plushstreet works from inside your team — in your tools, at your rituals, and stays until it ships.

AA
Ade Ayorinde Product & delivery lead · Plushstreet · London
01
· PRINCIPLE

Embedded
in the team.

Works within your systems and cadence, accountable from kickoff through to production.

02
· PRINCIPLE

Sized to
the brief.

A focused engagement to shape the call, or full-time for a quarter when it matters. Scaled to the mandate.

03
· PRINCIPLE

Built for
software teams.

Digital-first delivery, native to modern engineering — agile cadence and continuous delivery.

LOG.

Selected work.

FILES 01–07 · SELECTED WORK
07
Eutelsat OneWeb
Two internal platforms for a global LEO satellite constellation. Performance Hub, Device Hub. Backlog steward across engineering, ops and exec.
06
Delhaize
Complete digital transformation and online payment introduction. Vendor alignment, phased rollout. European scale.
05
Dunelm
Click & Collect from zero to live across the entire estate. Process mapping, store ops integration, rollout playbook.
04
Wowcher / DMG
Consumer commerce stack. Ruthless prioritisation and a disciplined delivery cadence.
03
River Island
Site rebrand, taxonomy overhaul, search improvement. Working alongside Oracle on Oracle technologies.
02
Lebara Mobile
Consumer telecoms product work. Requirements, process refinement, and the unglamorous middle that makes roadmaps real.
01
Cable & Wireless
Where the delivery instinct was forged — before the decks and the frameworks, when the mandate was simply to deliver.
0
Programmes shipped
0YR
Years of delivery
0
Sectors across
0
One lead, end to end.
SHIP.
WORK WITH PLUSHSTREET · SELECT 2026 ENGAGEMENTS

Let's make the next thing SHIP.

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