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DIGITAL
LOG / 00 Current brief
Intake Selective · 2026
Lead Ade A. / Plushstreet
Coordinates London · Remote · On-site

Ambiguity in. Product out.

Ambiguity in. Product out. Product management, business & data analysis, strategy, and AI workflow design — embedded in your team, answerable for outcomes. This is how Plushstreet works.

ECOMMERCE TELECOM SAAS SATELLITE PRODUCT MANAGEMENT BUSINESS ANALYSIS DATA ANALYTICS AI WORKFLOWS STRATEGY DIGITAL TRANSFORMATION
EUTELSAT ONEWEB DELHAIZE DUNELM RIVER ISLAND WOWCHER DMG LEBARA MOBILE CABLE & WIRELESS

The work that shipped.

MANIFEST · FILES 01–07 · DRAG OR SCROLL →

FILE01
SHIPPED
Satellite · Telecom

Eutelsat OneWeb

Role
Product Manager
Platforms
Performance Hub · Device Hub
Scale
Global LEO constellation

Two internal platforms that consolidated health, telemetry and device ops for a global low-earth-orbit constellation. Backlog steward across engineering, ops and exec.

Outcome Shipped. On time.
FILE02
SHIPPED
Retail · Homeware

Dunelm

Role
BA · Product Owner
Programme
Click & Collect
Scope
Estate-wide rollout

Click & Collect from zero to live across the estate. Process mapping, store ops integration, and a rollout playbook that survived contact with reality. Digital, delivered in store.

Outcome Live across the estate.
FILE03
SHIPPED
Ecommerce · Retail

Delhaize

Role
Product · BA
Programme
Digital Transformation
Feature
Online Payment

Complete digital transformation paired with the introduction of online payment. Payments integration, vendor alignment, phased rollout. The thing that moved the needle.

Outcome Transformation delivered.
FILE04
SHIPPED
Fashion · Retail

River Island

Role
Product · BA
Partner
Oracle (on-site)
Programme
Taxonomy · Search · Rebrand

Site rebanding, taxonomy overhaul, and search-results improvement working alongside the Oracle team on Oracle technologies. Better discovery. Better conversion.

Outcome Better findability.
FILE05
SHIPPED
Commerce · Deals

Wowcher / DMG

Role
Product Owner
Focus
Consumer commerce
Tempo
High velocity

Product ownership across the DMG consumer commerce stack. Ruthless prioritisation, tight sprint cadence, and a backlog kept lean. Disciplined, measurable delivery.

Outcome Delivered on schedule.
FILE06
SHIPPED
Telecom · Mobile

Lebara Mobile

Role
Business Analyst
Focus
Consumer telecoms
Scope
Product & digital ops

Consumer telecoms product work and digital workflows. Requirements, process refinement, and the unglamorous middle that makes roadmaps real. Specifics over slogans.

Outcome Delivered.
FILE07
ORIGIN
Enterprise Telecom

Cable & Wireless

Role
BA · PM
Vendor
Nortel Networks
Now
Part of Vodafone

On-site at Cable & Wireless during the Nortel era. Where the delivery instinct was forged — before the decks and the frameworks, when the mandate was simply to deliver.

Era Foundational.
HORIZONTAL · SCROLL TO ADVANCE
FILE · 00 / EMBEDDED DELIVERY · 2026
Embedded delivery.

Strategy becomes
production-grade
product.

Twenty years inside product and engineering teams across satellite, telecom, ecommerce, fashion and retail enterprises. The mandate is consistent under every brief: define what matters, align the teams, and deliver it to production.

Plushstreet exists because the roadmaps that ship are the ones delivered by the people who wrote them. Plushstreet works from inside your team — in your tools, at your rituals, and stays until it ships.

Plushstreet owns the outcome the way a permanent lead does — accountable for what ships and present all the way through. Sized to the mandate, from a focused engagement to a sustained quarter of embedded leadership.

AA
Ade Ayorinde Product & delivery lead · Plushstreet · London
01
· PRINCIPLE

Embedded
in the team.

Works within your systems and cadence, accountable from kickoff through to production.

02
· PRINCIPLE

Sized to
the brief.

A focused engagement to shape the call, or full-time for a quarter when it matters. Scaled to the mandate.

03
· PRINCIPLE

Built for
software teams.

Digital-first delivery, native to modern engineering — agile cadence and continuous delivery.

Four ways
to
engage.

Four interventions, each scoped to a defined outcome and led end to end by the principal accountable for delivery. Hover any line to see the scope.

08
Product Managementship on schedule
Your roadmap becomes reality. Sprint planning, backlog stewardship, and stakeholder alignment that turns intentions into shipped features.
OPEN
09
Business & Data Analysisknow what's working
Your data has opinions. Process maps, requirements, analytics and reporting that separate the signal from the noise.
OPEN
10
Strategy & Planningpick the right bets
Market sizing, competitive analysis, GTM plans. The hard questions answered before budget is committed.
OPEN
11
AI Workflow Designautomate the repetitive
The repetitive work your team absorbs every week, automated. AI workflows built around your actual operations and designed for daily use.
OPEN
0YR
Years of delivery
0
Enterprise clients
0
Sectors across
0
One lead, end to end.

Field notes.

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